How to Pay for a Facebook Ad Using M-Pesa in Kenya

Running Facebook ads is one of the fastest ways to grow your business online. Whether you’re a small retailer, freelancer, or entrepreneur, Facebook ads let you reach your target audience with precision. But if you’re in Kenya, you might wonder: “How do I pay for Facebook ads using M-Pesa?”

Good news: paying for ads with M-Pesa is easy, secure, and instant. In this guide, we’ll walk you through every step and give practical tips to make sure your ads run smoothly.

Why Use M-Pesa for Facebook Ads?

M-Pesa is Kenya’s most popular mobile money platform. It’s convenient, widely trusted, and doesn’t require a bank account. Paying for Facebook ads with M-Pesa lets you:

• Fund ads instantly without going to a bank.

• Avoid sharing card details online.

• Track ad payments directly on your phone.

Step 1: Set Up Your Facebook Ads Account

Before making a payment, you need a Facebook ads account. Here’s how:

1. Go to Facebook Ads Manager.

2. Click Create Account or log in to your existing account.

3. Add your business page to link your ads.

4. Set your campaign objective (traffic, engagement, conversions, etc.)

Step 2: Access the Payment Settings

1. In Facebook Ads Manager, click the menu icon → Billing & Payment Methods.

2. Click Add Payment Method.

3. Select Mobile Money (M-Pesa) as your payment option.

Note: The M-Pesa payment option is usually available for Kenya-registered accounts.

Step 3: Link Your M-Pesa Number

1. Enter the phone number registered with M-Pesa.

2. Facebook will prompt you to confirm the number and the amount you want to fund.

3. Double-check the number before proceeding.

Step 4: Confirm Payment via M-Pesa

1. On your phone, you will receive an M-Pesa payment request.

2. Open M-Pesa → Lipa na M-Pesa → Pay Bill → Business Number (Provided by Facebook).

3. Enter the amount, then your M-Pesa PIN.

4. You’ll receive an SMS confirming the payment.

Tip: Keep the payment confirmation SMS until your ad starts running successfully.

Step 5: Start Running Your Ads

After payment:

1. Go back to Ads Manager.

2. Check that your account balance reflects the M-Pesa payment.

3. Activate your ad campaign.

Congratulations! Your ad is now funded and ready to reach your audience.

Tips to Avoid Payment Issues

• Sufficient Funds: Make sure your M-Pesa account has enough money for the ad and any transaction fees.

• Correct Number: Only use the M-Pesa number linked to your account.

• KYC Compliance: Ensure your M-Pesa account is verified; unverified accounts may fail transactions.

• Ad Limits: Facebook may have daily or monthly ad spend limits for new accounts. Start small and scale up.

Conclusion

Paying for Facebook ads with M-Pesa is fast, secure, and convenient. By following these steps, even first-time advertisers in Kenya can fund their campaigns and start growing their business online.

Start small, monitor your ad performance, and scale gradually for the best results. With M-Pesa, your business can go from local to global without hassle.